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While the world continues to go in and out of lockdown, the impact of the novel coronavirus has brought unprecedented changes in the behaviour and habits of people all over the globe in terms of media and entertainment consumption. This includes the excessive use of social media platforms, digital platforms, television, and news. In these highly unusual times, people everywhere have begun to consume more online content than ever before, especially while exercising, cooking, or working from home.
What does this all mean? Well, simply that if your business currently does not produce online content, then you’re missing out on a huge opportunity to attract an audience. Different types of online content help you to attract, engage, and delight potential customers by providing value for everyone that visits your platforms or website.
The benefits of online content are the most effective, practical, and useful form of digital marketing techniques that your brand is able to take advantage of in order to reach and engage more quality leads.
In this article, we’re going to cover the top 10 benefits of online content and explain how this powerful marketing technique can help transform the way your business reaches and engages your target audience.
We all know it, there are consumers out there who are a perfect fit for your products. But how do you give them the chance to learn about your brand? You guessed it - online content. By creating different types of online content, you’re able to provide value for your target buyers and work to engage the leads that help build brand awareness.
All of your potential and current customers all have one thing in common - they all have a problem that your brand can solve. So, what better way to educate them about their challenges and your solution than to provide them with different types of online content that is both engaging, and beneficial? Learn about your customers' pain points, and make sure to develop content based on solving those pain points with the help of your company.
Let’s face it, we all go through stages before making a final purchasing decision. First, we need to initially recognize the challenge we’re facing. Then, we need to identify and evaluate potential solutions. Finally - we need to make a purchasing decision based on all of our research. When your business provides quality content that engages your customers during each step of their journey, you’re able to help them by making a purchasing decision quicker.
One of the greatest benefits of online content is that the different types of online content help your company drive a bunch more conversations over time. In fact, research suggests that businesses who are active in content creation are provided with conversion rates that are almost 6 times higher than their competitors who don’t focus on it at all.
When you publish consistent blog posts that are both engaging and effective, it can help you drive more traffic to your site over time. According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than those who only published 4 or fewer posts. If you’re looking to improve site traffic, online content in the form of blogs can be highly beneficial.
With education, comes value. With value, comes trust. The more value you provide for your target audience, the more trust you’re going to build with them as time goes on. When you educate and inform your target audience of their biggest challenges and pain points through different types of online content like a blog and social media interactions, you’ll start to establish a relationship with your customers based on the value you provide.
If you’re looking to encourage repeat business, it’s vital that you nurture your current customer relationships. The best way to do this? Simply continue to provide value for your customers through engaging, high-quality online content.
As you begin to create high-quality online content that provides value to your target audience, you’ll find that at the same time, your credibility and authority will also increase. For example, if you constantly post about common challenges that your customers face, it presents you as an expert in your specific field. This is a great benefit of online content as it encourages your customers to trust your advice and guidance when it comes to products and services that can add value to their lives. Ultimately allowing you to discover just how much this will help you to leverage all of the benefits of online content.
Blogs are truly the gift that keeps on giving. In fact, according to HubSpot, 1 in 10 blogs are compounding. This means that certain blogs help to increase website traffic through an organic search over time.
When you use engaging online content to build credibility and authority within your current target audience, you’ll be able to take advantage and position your brand as an expert in the industry. Customers all over the world look to leaders of certain industries in order to receive relevant information that will help them better understand their needs and challenges. When you create different types of online content of high quality, you’ll be able to establish yourself as an industry leader who others can look to for guidance and support.
When you put in the extra effort to improve and empower the different types of online content you produce, it may seem like a time-consuming challenge at first. However, we can assure you that it’s totally worth it.
Why you ask? Well, simply because your online content represents who you are, along with your brand clients and prospects. The more open and honest you are, the better you can connect with your audience, help them solve their problems, and ultimately achieve what they set out to. At the end of the day, your online content is what is going to help you grow your business, so embrace it.
