Do you want to increase your online presence? Are you interested in achieving more success at work? Are you looking for a way to get your message out there without spending money on advertising? If so, webinars may be the solution.
In this post, we will answer the question ‘’what are webinars?’’, discover how they can help your business, and even provide some tips on the many different ways to create them.
So, What is a Webinar?
A webinar is an online business seminar or presentation that can be delivered live or pre-recorded and played at a specific time. Webinars may be free, paid for by the webinar host to make money from attendees, or paid for by attendees to get access.
Webinars are usually used in business-to-business marketing, but they can also be an effective way of selling products or services to consumers directly.
How Can Webinars Help Your Business?
Webinars, along with webinar platforms, are powerful tools that can be used to help your business thrive. Let’s take a closer look at just some of the many benefits of webinars:
Webinars allow you to interact with your customer directly. Throughout it, they can ask questions that are important to them, and get their concerns addressed right then and there. By using the right webinar software, you will be able to open doors for your customers easily, so they can see just what a caring and approachable business owner you are.
Webinars can help your business grow by raising awareness, building trust, and generating more leads for other products or services that your company offers. Webinar platforms allow you to put yourself out there online in a very public way. If people like what they hear, they can share your webinar with others.
In addition to the above, webinars are also a great way to build relationships between you and your customers or business partners. They give people the feeling that even though you are not in person, there is still a personal connection through the discussion online during the presentation. Webinar platforms help strengthen bonds by building trust, and giving people a sense of familiarity even though they can’t meet face-to-face.
Webinars are a low-cost way to promote your products or services online. If you don’t have the budget for advertising like Google or Facebook Ads, hosting on webinar platforms can be a perfect alternative.
Webinars can also be used to train employees on how to perform specific tasks, or introduce them to new software that they will need in their jobs. This saves time and money by cutting down the number of training sessions you have to hold, while also increasing learning among your staff members.
Webinars are an effective way of leveraging the power of social media because they allow you to share content with a large audience at once. Although webinars shouldn’t be about selling products or services directly on social sites like Facebook, they can still be a great way to present information that your audience will find valuable.
Different Ways to Create Engaging Webinars
Now that we know the answer to what is a webinar, we can move on to introducing just some of the different ways you can create engaging webinars for your business.
Decide on a Topic
Webinars are about sharing information, so the first thing you need to decide is what topic your webinar will be based around. This should be a subject that your audience needs or wants more information on. If you have never hosted a webinar before, asking people in your target market for their input can help ensure that you choose an interesting topic that your audience will enjoy.
Choose the Format for your Webinar
There are two main formats for hosting a webinar: live and recorded. Both can be either free or paid, depending on the platform you use to host them.
Live Webinars - Live webinars allow your audience to ask questions as they happen in real-time during the presentation. This is a great way to keep your audience engaged throughout the webinar.
Recorded Webinars - This type of webinar allows you to create a recording that can be played at any time. It is more common for on-demand recordings to be free, while companies hosting live presentations usually charge a fee since they have the extra costs associated with running an event in real-time.
Create High-Quality, Engaging Content
In order for your webinar to be a success, you need to have high-quality content that is interesting and relevant. This might sound like a lot of work, but there are plenty of ways around it:
Hire an Expert Speaker - Give the presentation yourself or hire someone who knows about your topic inside and out. Sometimes even an outside perspective can be valuable to your business, but you should still have at least one person on hand who is familiar with the subject.
Hire a Freelance Writer - If there is no one in your company who can give a talk on your chosen topic, you might want to consider hiring a freelance writer. The content they create will be informative and engaging so your audience won't feel like it is just filler material.
Hire a Company to Record Your Webinar - Having an outside company record your webinars can be beneficial because they have experienced people who know how to make these events as successful as possible. You can record it using our platform (Cloud Present), and save it for later viewing by your audience.
Final Thoughts
With so many great reasons to consider webinars, it’s no wonder that more and more businesses are shifting towards this type of event. Webinars are a great way to gain more attention online, while also providing an opportunity for people who can’t attend live events in person the chance to be involved and learn about your business.
Do you need help with recording webinars for your business? Are you interested in learning more about webinars and webinar software? Click here to contact us today - we’re more than happy to answer any questions you may have.
