From Recording to Results: What Actually Happens Behind the Scenes at Cloud Present

Ever wondered what really happens after you hit "stop recording" on your webinar or product demo? At Cloud Present, that moment is just the beginning. What follows is a finely tuned, human-powered editing process designed to turn raw footage into marketing gold.

Whether you're prepping a thought leadership series, a high-stakes sales demo, or a virtual event for thousands, we handle the post-production so you don’t have to. Here's exactly what goes on behind the scenes.

Step 1: Capture with Confidence

Every successful project starts with high-quality input. That’s why Cloud Present clients record using our custom-built platform.

Why it matters:

• Lossless quality: Local recordings mean crystal-clear video and audio

• Browser-based: No software downloads or IT headaches

• Speaker-first design: Auto-adjustments for lighting, framing, and mic levels

Once your session wraps, files are instantly uploaded to our cloud servers, where the magic begins.

Step 2: Expert Editors Take Over

This is where we shine. Our in-house editors are not freelancers in the wild - they’re trained, experienced pros who specialise in B2B content.

What they do:

• Cut the fluff: Remove filler words, long pauses, and awkward moments

• Craft the story: Reorder segments or add intro/outro sequences as needed

• Brand it: Custom motion graphics, lower thirds, logo animations

• Perfect the audio: Noise reduction, EQ balancing, level normalisation

Think of us as your post-production team in the cloud.

Step 3: Enhancements & Add-Ons

Want more than a polished long-form video? Most clients do.

Our most popular extras:

• Captions & transcripts for accessibility and SEO

• Social clips optimised for LinkedIn or Twitter

• Audio translations to localise for new markets

• Blog content pulled from your video’s key insights

• LinkedIn post copy to help you promote like a pro

Our team handles every deliverable with the same editorial care and brand consistency.

Step 4: Review, Revise, Approve

You get a private dashboard with preview links for every file. Want a cut shortened? Need a subtitle tweak? Just leave a comment.

Built-in feedback tools mean:

• No confusing email threads

• Real-time revision tracking

• Final files always in your preferred format

We're fast, too. Most projects are delivered within 3-5 business days, even with revisions.

Step 5: Publish With Confidence

By the time your files are ready, they're not just edited - they're engineered for impact.

Our goal? Help you:

• Increase webinar engagement

• Shorten sales cycles with better demo content

• Keep your brand looking pro across every platform

We don’t just deliver videos. We deliver results.

The Cloud Present Difference

What sets us apart isn’t just great editing. It’s our process:

• Purpose-built tech for high-quality recording

• Professional editors who understand B2B

• Transparent workflows with fast turnarounds

• Multi-format outputs to maximise ROI

With Cloud Present, you don’t have to babysit the process. Just record your best thinking - we’ll handle the rest.

Ready to turn raw recordings into polished assets?

Let’s talk about your next project.