The Real Cost of Editing Video In-House (And Why It’s Slowing Down Your GTM Team)
April 30, 2025
4
minutes
Video is the new language of B2B.
Webinars, product demos, customer stories, launch campaigns—your go-to-market (GTM) team is likely drowning in video requests. But while everyone wants polished content, few teams are equipped to produce it at speed and scale.
Many marketing leaders assume the most cost-effective solution is to handle video editing in-house. But let’s unpack that.
Because the real cost of in-house editing? It’s more than budget.
It’s opportunity cost. Burnout. Bottlenecks. And a GTM team that’s constantly playing catch-up.
The Hidden Costs of In-House Video Editing
On paper, it seems simple. Hire a videographer. Assign a few editing tasks to your creative team. Maybe bring in a freelancer for support.
But here’s what usually happens:
1. You Build a Bottleneck
Your in-house editors become a single point of failure. As requests pile up, turnaround times stretch from days to weeks. Marketing campaigns get delayed. Sales teams wait on demo clips. Your product launch content is still "in edit" the week of launch.
2. Your GTM Team Becomes Project Managers
Marketers shouldn’t have to manage file transfers, version control, and editing timelines. But in-house workflows often demand just that. Before long, your content marketers are spending more time chasing clips than creating strategy.
3. You Burn Out Your Creative Team
Designers and brand leads are pulled into video editing "just to get it done." Not only does this lead to inconsistent quality, it stretches your most valuable creative minds across too many tasks. Strategy suffers. So does morale.
4. You Lose Momentum (and Money)
Every week your content is stuck in post-production is a week it’s not driving leads, influencing buyers, or supporting sales. Multiply that delay across a quarter's worth of campaigns, and you're looking at real GTM drag.
The Real Numbers: In-House vs Outsourced
Let’s do a quick breakdown.
In-House Editing (Annual Costs)
Video editor salary: $80,000–$100,000
Equipment/software: $5,000–$10,000
Manager/project oversight: +$20,000 (time cost)
Opportunity cost from delays: Priceless (and painful)
Cloud Present Editing-as-a-Service (EAAS)
Scalable monthly subscription
Expert editing team on-demand
Fast, predictable turnaround
No hiring, training, or hardware headaches
Why Outsourcing Video Editing Accelerates GTM
Video editing isn’t just a task – it’s a workflow.
Cloud Present plugs into your content engine like an extension of your GTM team. Here’s how outsourcing frees up your internal teams and accelerates go-to-market velocity:
Consistent quality: Every webinar, demo, and customer story gets the polish it deserves
Faster turnarounds: No more waiting weeks for edits
Content repurposing built-in: We turn long-form recordings into short clips, social cuts, and transcripts
More time for strategy: Marketers get to focus on planning, not post-production
Is In-House Really Cheaper?
If you’re only looking at line items on a budget, sure. But when you consider speed to market, team capacity, and content quality? The math flips.
High-growth teams know that marketing velocity drives revenue. So if your video backlog is slowing your pipeline, it's time to rethink the workflow.
Ready to Clear the Bottleneck?
Let your GTM team focus on what they do best. Let Cloud Present handle the editing.
Book a quick strategy call and see how we can plug into your process, fast.
